PPA Webinar Series: Best Practices for Maximizing Online Customer Portals Impact

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  • May 1, 2018
    9:00 am - 10:00 am

Best Practices for Maximizing Online Customer Portals Impact

Leverage Your Customer Data for Greater Sales and Happier Customers


Presentation Outline/Description:

An online customer portal is the single greatest opportunity for an Energy Marketer to increase sales, improve customer loyalty, and discover significant operational savings.

In this 30-minute session presented by Gary Sippin, Energy Marketers will learn firsthand the cutting edge of online customer marketing, sales, and customer service tools, and will learn to apply these best practices to their own businesses. This discussion will educate fuel dealers on the ways to leverage their customer data to:


  • Market and sell most effectively to customers
  • Increase customer retention
  • Grow customer lifetime value
  • Maximize customer engagement and business impact
  • Free staff from routine matters
  • Streamline contracts sales and risk management


Topics discussed will be optimized for allotted time, and may include:

  • Leveraging Customer Data
  • Opportunities for Bringing Your Data to Life
  • Case Study Examples & Live Discussion
  • Maximizing Business Impact of Your Customer Portal


Presented by Gary Sippin

Owner and Operations Manager of Sippin Energy Products in Monroe, CT, Gary Sippin is an innovator in energy dealer risk management best practices and has over 35 years’ experience in the energy marketing business. Gary is co-founder of Destwin Energy Systems, LLC.

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